A developing platform combining humic-fulvic science with practical agricultural relevance — founded in Israel in 2026.
NetaChem is a developing platform focused on humic- and fulvic-based solutions for agriculture, combining practical agronomic relevance with broader chemistry insight. Founded in Israel in 2026, the company's primary focus is bringing a high-quality, scientifically-informed humic-fulvic product — HumicLand — to the Israeli agricultural market.
The long-term perspective extends beyond routine agrochemical supply. NetaChem's founder views humic-fulvic science as a tool for soil rehabilitation and revegetation in arid zones — an area of particular relevance for Israel and the broader region. The same principles that support crop productivity also underpin the restoration of depleted and arid land, a challenge that will grow in importance in the coming decades.
A secondary area of activity — PAC production technology — reflects the founder's broader background in industrial process chemistry, and is offered as a documentation and technology partnership rather than as a core agricultural product.
Founder, NetaChem
Sergey Grabovski brings an unusual combination of formal chemistry training, European process engineering experience, and applied agrochemical work to NetaChem.
He holds a degree from the Faculty of Chemistry, Moscow State University (1998), and conducted scientific research at the University of Greifswald, Germany (2001–2005).
From 2005 to 2022, he built and led the representation of De Dietrich Process Systems — a leading European manufacturer of glass-lined chemical process equipment — across Russia and the CIS region. This experience gave him deep exposure to industrial chemistry, process engineering, and the chemistry of complex liquids including acids, alkalis, and specialty chemicals.
In 2022, his direction shifted toward applied agricultural chemistry. He became involved in the scientific preparation and field testing of a novel humic preparation, developed for a Belarusian producer, leading the translation of scientific knowledge into practical agronomic communication. The emphasis was on bringing a rigorous, evidence-based approach to the positioning and application of humic substances in modern agriculture.
Following his relocation to Israel in 2025 and the founding of NetaChem in 2026, Sergey now pursues a mission he describes as twofold: helping Israeli farmers achieve better yields and greater resilience through the intelligent application of humic-fulvic science — and, in the longer term, contributing to the greening and rehabilitation of Israel's arid landscapes through the same biological logic.
Field validation trials are currently underway at the University of Haifa and Technion — Israel Institute of Technology. These trials focus on HumicLand's performance under Israeli growing conditions, including heat stress, water deficit, and salinity challenges. Results will be published as they become available.
These partnerships reflect NetaChem's commitment to evidence-based product positioning. Humic substances have a long history of practical agricultural use globally, and a growing body of research supports their functional roles. The Israeli trials are designed to provide locally relevant performance data — accounting for the specific conditions of Mediterranean and semi-arid agriculture.
For agronomists, distributors, or institutions interested in the research program or in trial participation, we welcome direct inquiry.